Repfie - Authentic Social Commerce Platform

This Consumer Health Data Privacy Policy supplements REPFIE Privacy Policy of REPFIE INC., a Washington state corporation, whose address is 7100 N Howard St., Suite R, Spokane, WASHINGTON UNITED STATES 99201 ("REPFIE," "We," "Us") and applies to personal data defined as "consumer health data" subject to the Washington State My Health My Data Act (MHMDA) ("Consumer Health Data").

As described in the Repfie Privacy Policy, Repfie offers a secure e-commerce software platform (the "Platform") for generating, managing, and monetizing digital media using artificial intelligence that leverages an individual's likeness, including a voice, image, and textual likeness.

This Consumer Health Data Privacy Policy explains how we collect, use, share, and safeguard Your Consumer Health Data when You use the Platform, mobile applications associated with the Platform, and any other digital services and websites related to the Platform that are operated by Repfie and its affiliates.

Please read this Consumer Health Data Privacy Policy carefully. If You do not agree with the terms of this Consumer Health Data Privacy Policy, DO NOT SIGN THIS CONSUMER HEALTH DATA PRIVACY POLICY AND DO NOT USE THE PLATFORM.

We reserve the right to amend the Consumer Health Data Privacy Policy at any time, for any reason.

1. Categories of Consumer Health Data We Collect And Share

Repfie collects Consumer Health Information, including: biometric data (including data related to your likeness and identity) and digital media bearing your likeness, information posted by you that may be indicative of your health information (such as posts, comments, and messages), and data derived based on your biometric data.

Consumer Health Data in each of the categories listed can be shared pursuant to Section 4 below.

Information You Provide During Account Registration

Including your name, birthdate, and address.

Content you create or upload

Posts, comments, messages
Product or service listings
Reviews and ratings
Uploaded images, videos, audio, including those bearing your likeness

Biometric data

Face images used for account verification - as further described below, face verification is necessary to access certain of the Platform. Images of your face are collected as part of this process.
Face landmark vectors (not raw biometric scans) - derived from images of your face.
Liveness verification results - results of you following basic movement instructions on camera to confirm that you are a real, live, person.
AI identity signatures (for eligible users) - signatures obtained using AI model trained on your likeness.
AI Identity non-fungible tokens (NFTs) on supported public blockchains. These AI Identity NFTs are based on your likeness, such as based on recognizable images of your face, videos of you, your voice. THESE AI IDENTITY NFTS MAY LOOK, MOVE, TALK, AND ACT LIKE YOU. THESE AI IDENTITY NFTS could include pictures, videos, writings, and voice recording that appear to come FROM YOU.

PLEASE NOTE:

AI Identity NFTs, including associated identity signatures, hashes, and metadata, are public by design - EVERYBODY will be able to see them as they are on a widely distributed media. Whatever you put on blockchain records becomes permanently Publicly Available Information.

By using AI Identity NFTs, you are lawfully making your Consumer Health Data (including biometric data and other data related to your likeness) available to the general public.

These records are written to public blockchain infrastructure and are therefore permanent, immutable, and non-deletable - YOU cannot change these AI Identity NFTs bearing YOUR likeness once they are created. Neither Repfie nor any third party can alter, redact, revoke, or remove these on-chain records once they are created.

2. Sources of the Consumer Health Data

The Consumer Health Data can come directly from you, derived from digital media you provide, from Your interactions with the Platform (including through performing face verification and AI Identity NFT generation), and from third parties.

3. Purpose for Collection of Consumer Health Data: How Do We Use Your Information?

We use the Consumer Health Data to support your use of the Platform and in particular generating, managing, and monetizing digital media using artificial intelligence that leverages an individual's likeness, including a voice, image, and textual likeness on the Platform and implementing an e-commerce marketplace on the Platform.

We further use the data for: customizing Your experience of using the Platform; communicating with You about the Platform, including sending legally required notices; monitoring and analyzing usage and trends to improve user experience; ensuring the security and integrity of the information within the Platform; and complying with legal obligations.

4. Sharing Your Information

We can share the Consumer Health Data only in the following ways:

With third parties necessary for providing services to you (such as payment processors (e.g., Stripe) and shipping companies)
With infrastructure providers (e.g., cloud, security)
With our software development contractors
When legally required, such any court order, law, or legal process, including to respond to any government or regulatory request
With user consent for licensing or monetization
With a buyer or successor of Repfie in the event of a merger, reorganization, dissolution, or other sale or transfer of some or all of Repfie's business or assets
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Repfie or its affiliates, customers, or others
Other parties with whom You authorize Us to share your data

5. How You Can Exercise Your Rights

MHMDA, and in particular RCW 19.373.040 provides certain rights with respect to Consumer Health Data, including rights to delete, or withdraw consent relating to such data, subject to certain exceptions.

Please note that Consumer Health Data that you chose to write on public blockchain is immutable – it cannot be altered or deleted and is available to the general public on a widely distributed media.

The rights further include the right to confirm whether Repfie is collecting, sharing, or selling Your Consumer Health Data concerning and to access such data, including a list of all third parties and affiliates with whom the regulated entity or the small business has shared or sold the Consumer Health Data and an active email address or other online mechanism that the consumer may use to contact these third parties.

You can request to exercise by sending an e-mail to Us to the address set forth in the "Contact Us" section below.

If your request to exercise a right under the MHMDA is denied, you may appeal that decision by sending an email listed for appeals in the "Contact Us" section below. If your appeal is unsuccessful, you can raise a concern or lodge a complaint with the Washington State Attorney General at www.atg.wa.gov/file-complaint.

6. Contact Us

If You have questions, concerns, or requests, relating to this Consumer Health Data Privacy Policy, please contact us at [email protected].

To appeal a denial to exercise a right under the MHMDA, please contact us at [email protected].